BOSTON – May 9, 2017 – 90.9 WBUR, Boston’s NPR news station, and The MassINC Polling Group (MPG) are pleased to announce the renewal of their public opinion research partnership through June 2018. The renewal continues the longest and most successful polling relationship in Massachusetts.
The WBUR Poll, conducted by MPG, came within a point of the final margin in the 2016 presidential elections in New Hampshire and Massachusetts. In 2015, the WBUR poll generated international headlines tracking opinion on Boston’s unsuccessful bid for the 2014 Summer Olympics. In 2014, it was the most accurate poll of the races for Massachusetts governor and U.S. Senate. Beyond political races, the WBUR Poll has consistently brought the public’s view to debates on key policy issues facing Massachusetts residents and leaders.
“Polling gives the public a voice on important issues where they might not be heard otherwise,” said Steve Koczela, president of The MassINC Polling Group. “It also offers insight into how citizens are experiencing elections, and how their opinions about prospective political leaders are formed. We’re very happy to continue our work with WBUR to bring public opinion into decisions affecting the future of Boston and Massachusetts.”
“The WBUR Poll helps inform our reporting with insights and data, and this is a critical time as we focus on the new administration and its impact here in Massachusetts, as well as other local and regional government leaders and policies,” said WBUR General Manager Charlie Kravetz. “Our partnership with MassINC Polling Group fits perfectly with what WBUR does best, which is provide context to the news.”
MPG will also continue to contribute political analysis of its polls and other issues for WBUR on air and at WBUR.org. MPG president Steve Koczela has emerged as one of the most trusted explainers both of state and local politics, as well as the science and methods of public opinion research.
About The MassINC Polling Group (MPG): The MassINC Polling Group is a full-service opinion research company serving public, private, and social sector organizations. MPG started in Boston with a local and state-level focus and now serves a national client base. MPG conducts and releases more public opinion research on Massachusetts than any other polling organization. MPG President Steve Koczela has written extensively on public opinion and data analysis for both media and academic publications.
About 90.9 WBUR, Boston’s NPR News Station: Founded in 1950, WBUR began broadcasting NPR programming in 1970, offering NPR’s Morning Edition and All Things Considered along with local news programming. One of the nation’s most successful public radio stations today, WBUR produces national NPR programs On Point, Here & Now, Only A Game and Car Talk, as well as a local daily newsmagazine, Radio Boston. Located on Commonwealth Avenue at Boston University, WBUR has the largest radio newsroom in New England, dedicated to covering topics that matter in Boston and across the nation. The work produced at WBUR can be heard on 90.9 WBUR, Boston; 89.1 WBUH, Brewster, Cape Cod; and 92.7 WBUA, Martha’s Vineyard. Follow WBUR at www.wbur.org, or on Facebook and Twitter, @WBUR.